The evidence platform for product builders

Build the right things.

Evidence gathers every customer signal, extracts what matters, and turns it into the opportunities worth shipping.

The Evidence system

One connected system,
from signal to solution.

Most tools own one slice of the work. Evidence connects all of it, so what you learn in one place compounds everywhere else.

01

Gather

Connect every tool through MCP. Run AI-led customer interviews. Track competitors. Upload documents. Every signal becomes a source.

02

Extract

Each source is read and reduced to its core insights, captured as evidence, linked back to where it came from.

03

Store

Evidence lives in one repository. Embedded, searchable across years, owned by the whole team, never decaying in a folder.

04

Use

Projects pull the right evidence, form grounded opportunities, and explore solutions ready for your developers to build.

Every project closes the loop. Its evidence returns to the repository
How it works

Gather, extract, store, use. One connected loop.

Evidence flows in from every source, becomes structured evidence, lives in one searchable repository, and drives the decisions you ship next. Each step useful on its own, and together they compound.

01Gather

Evidence from every source you have.

AI-led customer interviews, market intelligence, your connected systems, every document and file. Evidence pulls them all in continuously, so nothing a customer tells you slips away.

AI customer interviews
12 running in parallel
Market intelligence
8 competitors tracked
S
sf
Z
Connected systems
Slack · Salesforce · Zendesk
Documents & files
247 sources synced
1,247
signals gathered
02Extract

Every source becomes structured evidence.

Each source is read and reduced to its core insights, captured as evidence, linked straight back to where it came from. One interview becomes many distinct, traceable findings.

customer-interview.pdf
PDF · 8 pages
Interviewer: walk me through your last checkout.
The autofill never picks the right address for our region,
so I turn it off and type it. I'd also love to
just save my card, and there are too many steps,
I lose track of where I am in the flow.
3 evidence
Autofill fails for EU addresses
✦ from customer-interview.pdf
Wants saved payment methods
✦ from customer-interview.pdf
Checkout has too many steps
✦ from customer-interview.pdf
03Store

One repository, searchable by the whole team.

Every piece of evidence lives in one place, embedded, searchable across years, owned by everyone shaping the product. The single source of truth, never decaying in a folder.

checkout friction
1,247 evidence
M
J
A
R
S
Autofill fails for EU addresses
Interview · Maria K
Checkout has too many steps
Interview · Maria K
Wants saved payment methods
User testing
Third client asking for an owner
Slack · #cs
Stripe launches B2B onboarding
Market signal
Region pricing confuses EU buyers
Salesforce
04Use

From outcome to ready-to-build.

Type the outcome you need. Evidence pulls the relevant signal, forms grounded opportunities, and explores solutions ready for your developers or AI coding tools to build. Every claim traceable.

Outcome
Reduce churn for accounts that renewed last year
Analysed 1,247 evidence
Found 34 relevant evidenceIdentified 2 strong opportunities
✦ Opportunity 01
Renewed accounts go quiet after onboarding, with no proactive check-ins.
Exploring solutions
✦ Opportunity 02
Customers can't see the value they're getting before they renew.
Explore solutions
Solution directions · ready to build
160-day proactive check-in
2In-app value recap at renewal
3At-risk health score to CS
Who it’s for

Built for everyone who builds product.

From the first hire to the thousandth, the hardest question never changes: are you building the right thing? Evidence is for every team that wants to answer it with proof.

Our vision

The best-evidenced idea should win.
Not the best-argued one.

AI made building 10× faster. Deciding what to build hasn’t moved an inch. We’re building the layer that closes that gap, where every customer signal compounds into a decision you can defend, and teams stop shipping on instinct and start shipping on evidence.

Built by Syndicate

The consultancy that’s spent years inside product teams, building the system we always wished existed. Read more about us →

An invitation · Early access

Help us build the
evidence layer.

We’re working with a small group of teams in our early-access program. If you build product and want decisions grounded in evidence, we’d like to talk.

Please include your country code (e.g. +45 for Denmark, +44 for the UK, +1 for the US).

No spam. We’ll only reach out about early access.